Building brands

“BTC Fashion brings the best and fashionable brands across Middle East. We are the fashion arm of one of the GCC’s largest investment firms and we act as a trusted franchise partner to the world’s leading fashion and retail brands”


A great place to work

“Discover your new job in retail. We offer exciting career opportunities in the retail industry that enrich perspectives and ensure continued growth for talented, ambitious people.”

Discover the world's best loved brands

Recent news

17 May 2017

"MELLOW YELLOW launched its first store in Middle East in Landmark Shopping Mall"

BTC Fashion is proud to announce its new brand from Paris – MELLOW YELLOW as it launched its first store in Qatar in Landmark Shopping Mall – the premier mall destination in Doha, Qatar.


Social feed


Who we are

Responsive image

Business Trading Company, also known as BTC was established in 1997 to fill the void which existed in Qatar for a retail environment offering the perfect mix of shopping, dining, and entertainment opportunities. Today BTC is well known both in Qatar and the entire GCC
Read more

Responsive image

With a proven track record of retail franchising across different markets and retail sectors, BTC Fashion team has wide expertise and knowledge, gained working with some of the major brand names in the retail industry.

Our business is set up to support the mutual needs of our business and those of our brand partners. Under the guidance and leadership of our Executive Chairman, the business is led by our Retail manager. Each brand has dedicated management in place, with strong regional teams in all of our markets to drive consistent operational standards and share best practice across all markets.
Read more

Responsive image

Central Office in Doha overseeing Brands, Marketing, IT and Finance.

Distribution Hub in Jebel Ali, UAE – Our stores are the engine of our business. Timely supply and re-supply keep our stores fresh and ensure customer satisfaction. This is essential in a dynamic sector where buying habits, markets and trends can change almost overnight. Read more

Regional Office in each territory